Attract More Clients With The Correct Marketing Message
This brief post is all about how you can attract more high quality clients or make more sales, by understanding and servicing the needs of your marketplace. For example, if Bob is really hungry and he...
View ArticleMarketing Trends To Watch in 2011
Marketing trends change with the industry on a semi-regular basis. Depending on what’s technologically new or improved, marketing tactics adjust with those changes and affect the way businesses...
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When Texts Go Bad: Marketing Lessons From The Fail File
For your business, it’s critical to deliver on your promises. When you use a marketing tactic to gain a follower, a customer or build your list, there’s usually some promise, explicit or implicit, that...
View ArticleTools to Give Your Marketing a Boost
[Note from Lee: This week's guest post is from someone I've known from the Search Marketing world for a long time. Bryan Eisenberg is a Wall Street Journal & New York Times Best Selling Author,...
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Microsoft Adds Ad Rotation Functionality to the adCenter!
Microsoft has added a new ad rotation feature to adCenter. The functionality is expected to roll out to all advertisers in a couple of weeks. Using the ad rotation feature, advertisers will be able to...
View ArticleMarketing Paradox: Going Against The Norm
"If you want something you've never had, then you've got to do something you've never done." — Drina Reed This quote is Pinterest porn but, in marketing, it can also be a bit of a paradox. When an...
View ArticleWhat the State of Social Media Today Means for 2013 Marketing Plans
Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media marketing strategy for 2013,...
View ArticleThe importance of branding to content marketing
Few marketers doubt the importance of a strong brand for a firm’s success. But a lot of marketers think about their brands in fewer dimensions than they ought to. Everyone realizes that logo and color...
View ArticleIn marketing, authenticity is the new black
Marketers have a longstanding reputation as maybe not the most straightforward folks you’ve ever met. Like salespeople, marketers have been known to shade the truth just a touch. They know how to give...
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How to Be an Average Marketer and Nothing But That
Are you asking the exact wrong question? Recently I was speaking at an event, and somebody asked me afterwards, “Well, tell me, Jay, what companies like ours are using these same marketing tactics?...
View ArticleLearn How To Measure Mobile Ad Viewability
The Media Rating Council (MRC) just issued its interim guidance for the digital marketing and advertising industry on how to proceed with measuring and transacting around mobile viewability. This...
View ArticleHow to make your content marketing more compelling
Which of these approaches do you find the most compelling? I wrote this blog post, now I need you to read it. There’s an idea I believe you will benefit from, so I wrote about it. And which of these 2...
View ArticleInstagram Will Make Advertising Available Through An Ads API
In June, Instagram announced it would make advertising available through an Ads API and Facebook ad buying interfaces in the ensuing months, in an effort to open up ads to businesses of all sizes. It...
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How To Make Your Facebook Marketing More Cost Effective?
When you promote a Facebook post, do you do so to people who have already liked your Page or to people who have yet to do so? Some mix of the two? You might be interested to know that unless your...
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Behavioral Targeting Coming to SnapChat
SnapChat will soon offer behavioral targeting options to its advertisers, according to an eMarketer report referenced by BusinessInsider. SnapChat Director of Revenue Operations, Clement Xue, said in...
View ArticleNew Facebook Features Help Businesses Better Target Their Ads Internationally
Facebook has added a feature within their Lookalike Audiences tool that helps businesses reach target customers in new countries who are similar to their existing ones. With the tool, a business can...
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Facebook Ties Inventory Data Into Its Ad Serving
Facebook is getting better at competing for brick & mortar ad dollars, announcing an ability to tie a retailers inventory into their product ads, so that they aren’t advertising out of stock items....
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Instagram Has a Half Million Advertisers
Instagram says that it now has 500,000 advertisers on its platform. “Today, we’re excited to announce there are more than 500,000 advertisers growing their businesses on Instagram,” they said in their...
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Facebook Event App is a New Great Marketing Tool
Have you ever wondered if you were missing a party your friends were having or an event in your community? Facebook has launched a simple to use app that organizes all of the events of your friends and...
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Facebook Pushes Cross-Country Marketing
Facebook sees a huge opportunity to become the marketing platform of record for businesses seeking to reach consumers and other businesses to promote cross-country sales. Facebook is uniquely...
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